During the past couple of years there’s been a quiet revolution in the travelling sector as more and more organizations turn to bulk SMS to control and share information. It really is thought that around 80% of the travel industry use mobile messaging to communicate with customers, including big names such as for example Continental Airlines, Expedia, and Avis. From alerts on reduced fares, to 2-way messaging to book tickets or reserve rental cars, or to provide travel information updates, texts are changing just how that the travel industry interacts with consumers.
Meeting the challenges faced the travel industry
Bulk SMS :By its very nature, the travel industry has to be able to hook up with customers on the go. Bulk SMS allows travel companies to get important – and frequently time-sensitive information – to their customers and stakeholders quickly and cost-effectively. Although some of the challenges faced by the travel sector are beyond their control (such as for example fluctuating fuel costs and taxes) others factors such as for example falling passenger numbers and increased competition they can try to overcome themselves. These lenders may use bulk SMS to provide up-to-the-minute information on fares, routes and schedules. Or they use 2-way messaging to make it easier for consumers to book their flight, car, room or taxi.
Players within the travel sector are increasingly researching to add value to their service in a cost-effective manner. Here using text messages can pay real dividends since it enables businesses to reach thousands of consumers simultaneously. And, by texting containing relevant information to their customers regularly, businesses can improve their consumers’ travel experiences thereby assisting to cement customer loyalty. Mobile messaging can be handy at every stage of the consumer cycle, from purchasing to confirmation, together with customer care and feedback. And, let’s not forget that SMS gets the highest response rate of any customer communication channel and that it just cost a few cents to send SMS messages to anywhere in the world. Using SMS to connect to customers gives travel agents – both big and small – a key differentiator for his or her business by providing an inexpensive, high value service. This makes mobile messaging a highly effective and affordable way to connect to customers, which is why many within the travel industry view it as a key component of their business strategy.
Reducing wastage with HLR Lookup
SMS Gateway in Nigeria :All companies are keen to lessen costs and improve productivity. For the travel industry that is especially important as its margins can be afflicted by fluctuating oil prices, the weather and natural disasters. One highly efficient way to reduce costs and wastage with bulk SMS is by using HLR lookup. Together with allowing businesses to verify the mobile numbers before sending their text messages, HLR Lookup also permits them to determine if the receiver is abroad. That is an important consideration as it allows them to make certain that they are sending relevant information at the proper time and it gives them the option in order to avoid unexpected higher fees, by opting for a lower cost route. By using HLR Lookup businesses within the travel sector can protect their important thing and still add value with their service, providing a better overall customer experience.
Through mobile messaging travel businesses can make the most of the mobile communication channel to attract, interact and inform their customers. The low cost and high response rates of SMS, coupled with its capability to improve operational efficiencies and reach consumers on the road make it a natural communication channel for the travel industry.
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