During the past few years there’s been a quiet revolution in the travel sector as more and more organizations turn to bulk SMS to manage and share information. It really is thought that around 80% of the travel industry use mobile messaging to communicate with customers, including big names such as Continental Airlines, Expedia, and Avis. From alerts on reduced fares, to 2-way messaging to book tickets or reserve rental cars, or to provide travel information updates, texts are changing the way that the travel industry interacts with consumers.
Meeting the challenges faced the travel industry
SMS Africa :By its very nature, the travel industry should be able to hook up with customers on the run. Bulk SMS permits travel companies to get important – and often time-sensitive information – with their customers and stakeholders quickly and cost-effectively. Although some of the challenges faced by the travel sector are beyond their control (such as for example fluctuating fuel prices and taxes) others factors such as falling passenger numbers and increased competition they are able to try to overcome themselves. These lenders can use bulk SMS to provide up-to-the-minute information on fares, routes and schedules. Or they use 2-way messaging to make it easier for consumers to book their flight, car, room or taxi.
Players within the travel sector are increasingly looking for ways to add value with their service in a cost-effective manner. Here using texts pays real dividends since it enables businesses to reach thousands of consumers simultaneously. And, by sending text messages containing relevant information with their customers in a timely manner, businesses can enhance their consumers’ travel encounters thereby assisting to cement customer loyalty. Mobile messaging can be useful at every stage of the buyer cycle, from purchasing to confirmation, together with customer care and feedback. And, let’s not forget that SMS gets the highest response rate of any customer communication channel and that it just cost a few cents to send SMS messages to all over the world. Using SMS to connect to customers gives travel agents – both big and small – an integral differentiator for their business by providing an inexpensive, high value service. This makes mobile messaging an efficient and affordable way to connect to customers, which explains why many within the travel industry view it as an essential component of their business strategy.
Reducing wastage with HLR Lookup
Free text messaging :All companies are keen to reduce costs and improve productivity. For the travel industry that is especially important as its margins could be influenced by fluctuating oil prices, the weather and natural disasters. One highly efficient way to reduce costs and wastage with bulk SMS is by using HLR lookup. And allowing businesses to verify the mobile numbers before sending their texts, HLR Lookup also allows them to determine if the receiver is abroad. This is an important consideration as it allows them to make sure that they are sending relevant information at the right time and it gives them the option in order to avoid unexpected higher fees, by deciding on a lower cost route. By using HLR Lookup businesses within the travel sector can protect their bottom line but still add value to their service, providing a better overall customer experience.
Through mobile messaging travel businesses could make the the majority of the mobile communication channel to attract, interact and inform their customers. The reduced cost and high response rates of SMS, coupled with its ability to improve operational efficiencies and reach consumers on the move make it an all natural communication channel for the travel industry.
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