In the event that you own or run a business of any kind and you are not taking advantage of bulk SMS to market your products and services, then you’re leaving lots of money on the table. Listed below are seven compelling explanations why you should begin using bulk SMS as part of your marketing campaign the moment now!
1. SMS gateway : It’s a specific attention-grabber- In the overcommunicated world we have now find ourselves, attention is a scarce commodity in fact it is highly coveted by marketers. Businesses that are prosperous are the ones that contain the eyeballs of their customers and potential customers. Plus they usually shell out the dough through the nose.
But, today, it doesn’t need to be that way – thanks to bulk SMS that can help you get the attention of your targeted audience… cheaply and certainly. People simply cannot stand the sound of a ringing phone – they always feel they must take a look. It works on the natural human curiosity. In fact, the ringing phone is reported to be the most effective sound on the planet! And persons always carry their phones with them everywhere they go… even when likely to toilet!
Now, that’s just the beginning…
2. SMS Africa : It’s guaranteed to be read- Today, many businesses are unwittingly engaged in what world-renowned Affiliate marketer, Mark Joyner, calls “Deadly Ground battles.” In military warfare, “a Deadly Ground battle occurs when two forces meet and there is absolutely no escape route for either. It becomes a pure fight-or-die battle… and there can only be one winner.”
Many businesses fight this kind of battle with their customers and potential customers – a battle they are always certain to reduce because consumers can decide to ignore marketers’ adverts without any risk to the consumer. But with bulk SMS, it’s practically impossible to ignore texts without reading them first.
Phone calls could be ignored, TV ads could be skipped, newspaper ads can be jettisoned, online banner advertisings can be dismissed, but bulk SMS can not be ignored just like that. A well-circulated statistics has it that 95% of most texts are read within a quarter-hour! If that’s true, then it’s relatively huge.
3. cheapest bulk SMS : It is usually automated- If you’re in almost any business, you’ll verify the fact that there are many sides to a business and a hundred and one things to do… yet so little time to do them. That’s why the quantity of abandoned business projects boggles your brain to consider.
Bulk SMS will help you free up your time and effort because it can be automated. All you do is defined it up and go for a walk… and it could do your bidding! It can follow up on your own prospect in a customized way and help you get that essential sale.
4. Sending Bulk SMS Message : It’s highly responsive -Statistics abound that 20% of men and women respond to texts. But that does little to help us grasp the real thing, because other variables like message effectiveness and quality of list also play critical roles in determining the overall effectiveness of SMS marketing campaigns.
Personally speaking, when I organized a national seminar sometime ago, bulk SMS outdid all the marketing approaches come up with in terms of responsiveness. No wonder Online marketing guru, Joel Comm, describes the mobile channel as the most profitable marketing channel on earth!
5. Online Texting : It’s immediate -When would you like your prospects to see your marketing message? Do you want them to view it by 12 noon today? Send after that it and they’ll view it exactly in those days, other factors being equal. No delay. No waiting. No “traffic jam.”
That’s like other marketing techniques like TV and radio ads, newspaper and Internet ads. If persons don’t go surfing or read newspaper, they certainly WON’T see your ad; if they don’t watch TV or listen to radio, your advert will NOT ring a bell within their ears.
6. It’s cheap, really cheap indeed – Running a business, an exceptionally critical metric is your Cost Per Acquisition (CPA). Your CPA is all the marketing expenses spent to win a customer. When you calculate this per your advertising method, then you’ll have an idea as to how expensive it is to win a fresh customer. But compared to other marketing methods, the variations in CPA from bulk SMS is amazingly unbelievable! One page SMS cost as low as $0.005 according to the quantity you’re buying and the company you’re buying it from.
7. It’s integrative -When all is said, it really is absolutely critical to notice that bulk SMS doesn’t exist in vacuum pressure in and of itself. For its enormous potential to be harnessed, it needs to be integrated with other marketing approaches like calls, email marketing, websites, ppc ads, etc. And it goes without saying that your marketing approaches also rely upon the kind of product you’re selling and what your marketing objectives are. But what we’re actually discussing here’s that bulk SMS naturally lends itself to integration… nicely and cheaply.
Are you still dilly-dallying, dragging your foot concerning whether you need to use bulk SMS in your business? You’d better join the bandwagon NOW so as to reap its enormous rewards. Remember: If you’re not using bulk SMS, your opponents are using it and they are ever ready to show you the way out of business!