If you own or run a business of any kind and you’re not taking advantage of bulk SMS to promote your products and services, then you’re leaving a lot of money on the table. Here are seven compelling reasons why you should start using bulk SMS in your marketing campaign when now!
1. Bulk SMS API : It’s a particular attention-grabber- In the overcommunicated world we now find ourselves, attention is a scarce commodity and it is highly coveted by marketers. Businesses that are prosperous will be the ones that contain the eyeballs of their customers and potential customers. And they usually pay for it through the nose.
But, today, it generally does not must be that way – thanks to bulk SMS that helps you get the attention of your targeted audience… cheaply and certainly. People just can’t stand the sound of a ringing phone – they always feel they must check it out. It works on the natural human curiosity. Actually, the ringing phone is said to be the most effective sound on the planet! And persons always carry their phones with them everywhere they go… even when going to toilet!
Now, that’s just the beginning…
2. How to sell bulk SMS : It’s guaranteed to be read- Today, many companies are unwittingly engaged in what world-renowned Affiliate marketer, Mark Joyner, calls “Deadly Ground battles.” In military warfare, “a Deadly Ground battle occurs when two forces meet and there is absolutely no escape route for either. It becomes a pure fight-or-die battle… and there can only just be one winner.”
Many businesses fight this kind of battle with their customers and potential customers – a battle they are always certain to lose because consumers can opt to ignore marketers’ adverts with no risk to the buyer. But with bulk SMS, it’s practically impossible to ignore texts without reading them first.
Phone calls could be ignored, TV ads could be skipped, newspaper ads could be jettisoned, online banner ads can be dismissed, but bulk SMS can’t be ignored exactly like that. A well-circulated statistics has it that 95% of all text messages are read within 15 minutes! If that’s true, then it’s relatively huge.
3. Sending Bulk SMS Message : It usually is automated- If you are in any type of business, you’ll verify the fact there are many sides to a business and 100 and one things you can do… yet so short amount of time to do them. That’s why the amount of abandoned business projects boggles your brain to consider.
Bulk SMS can help you free up your time because it could be automated. All you do is defined it up and take a walk… and it could do your bidding! It can follow up on your own prospect in a personalized way and help you to get that essential sale.
4. SMS gateway : It’s highly responsive -Statistics abound that 20% of men and women respond to texts. But that does little to help us grasp the real thing, because other variables like message effectiveness and quality of list also play critical roles in identifying the overall effectiveness of SMS marketing campaigns.
Personally speaking, when I organized a national seminar sometime ago, bulk SMS outdid all other marketing approaches put together regarding responsiveness. No wonder Internet marketing guru, Joel Comm, describes the mobile channel as the most profitable marketing channel on the globe!
5. Best Bulk SMS in Nigeria : It’s immediate -When would you like your prospects to see your marketing message? Do you want them to see it by 12 noon today? Send after that it and they’ll view it exactly at that time, other factors being equal. No delay. No waiting. No “traffic jam.”
That’s like other marketing techniques like TV and radio ads, newspaper and Internet ads. If persons don’t go online or read newspaper, they certainly WON’T see your ad; if indeed they don’t watch TV or listen to radio, your advert won’t ring a bell within their ears.
6. It’s cheap, really cheap indeed – In business, an exceptionally critical metric is your Cost Per Acquisition (CPA). Your CPA is all of the marketing expenses spent to win a customer. When you calculate this per your advertising method, then you’ll have an idea as to how expensive it is to win a fresh customer. But compared to other marketing techniques, the differences in CPA from bulk SMS is amazingly unbelievable! One page SMS cost as low as $0.005 according to the quantity you’re buying and the business you’re buying it from.
7. It’s integrative -When all is said, it is absolutely critical to notice that bulk SMS doesn’t exist in a vacuum in and of itself. Because of its enormous potential to be harnessed, it should be integrated with other marketing approaches like phone calls, email marketing, websites, ppc ads, and so on. And it goes without saying that your marketing approaches also rely upon the sort of product you’re selling and what your marketing objectives are. But what we’re actually talking about here is that bulk SMS naturally lends itself to integration… nicely and cheaply.
Are you still dilly-dallying, dragging your foot concerning whether you need to use bulk SMS in your business? You’d better jump on the bandwagon NOW as a way to reap its enormous rewards. Remember: If you’re not using bulk SMS, your opponents are using it and they are ever ready to demonstrate just how out of business!