Increasingly businesses of all sizes are reaping the benefits associated with low-cost, instant communication via bulk SMS messages to customers and colleagues alike. Even though a large corporation will have access to an IT department to supply this communication tool, what exactly are smaller businesses meant to do? The good news is that you don’t have to be a computer whizz-kid or have an in-house IT department to take advantage of SMS technology. Instead, businesses can turn to a bulk SMS gateway provider for easy ways to send their text messages. A SMS gateway provider gives you one point of contact, one A-Z pricing list and a fairly easy to use interface for sending your bulk SMS messages.
Yet, if you are new to bulk SMS messaging you may still be wondering if there will vary ways to send SMS messages and just how easy this technology is to use. With this in mind, here is a quick breakdown of three various ways that businesses can send text messages through a bulk SMS gateway provider. Most of these methods could be sent from a typical computer , nor require specialist knowledge… in essence they are as easy as sending an email.
Sending text messages online
Mobile Marketing : This is the most popular way to send text messages, as users just need to logon to the web site from a computer, and away each goes. After they are in, texting online is very similar to sending a contact. With online SMS the users isn’t linked with anybody computer – they must be able to use any computer and any browser (be it Explorer, Safari for Mac, Firefox or Chrome) to gain access to their account and send their messages. This gives the user greater overall flexibility as they can send the written text messages online from their house or the office – wherever it suits them best. Good gateway providers will provide a feature-rich online SMS service, such as for example allowing the sender to get replies, message scheduling, real-time delivery reports and even manage their contacts.
Sending text from a desktop application
Another common way that businesses send SMS messages is through a downloaded application on the Mac, PC workstation, or Linux computer. This system is just as simple to use as online SMS messaging, letting you type in your message just as you do with a contact or instant messaging. Often users prefer this method for sending bulk SMS as the application is accessible via a desktop icon. Some desktop applications are actually web applications. Consider two-way SMS messaging, message delivery receipts, and also having the capacity to schedule when your messages were sent. Using a desktop SMS application can also enable the user to reduce the expenses of sending bulk SMS messages by optimising their routing.
Mobile Marketing : Sending messages from a spread sheet
Perhaps the easiest way to send bulk SMS messages is via an add-in for a spread sheet application. Although only a few gateway providers offer this service, it makes texting a breeze. It allow businesses to use the information within their spread sheet application (be it names, phone numbers or message templates) to send their text messages. With this method there is no need to exit the spreadsheet application to change to the SMS application; the add-in allows the users to send the written text messages directly from within the spreadsheet. All you do is highlight the contact details, write or highlight the message from your templates and click on “send”. You can tailor your messages and receivers all from within the information stored on your spread sheet. This process usually also provides useful features, such as SMS delivery reports and job scheduling.
Of course, texting online, using a desktop application or spread sheet add-on are just most straightforward options for sending bulk SMS. For those who have access to a little of technical expertise (or can bring in a freelancer to provide it) then your world is your oyster as far as messaging can be involved. You could then setup something to send text messages dynamically, such as automatically texting a business card every time a potential client contacts you or sending appointment reminders — bringing a whole new degree of bulk messaging to your business.
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